Will UK Consumers Reject Technology in 2016?

Will UK Consumers Reject Technology in 2016?

I recently read a report – 2016 predictions – that UK consumers will increasingly reject tech in favour of a more traditional in the year ahead, creating new opportunity for businesses.

For Britons, 2016 will increasingly be about balancing the technological with the human element. We’ll continue to enjoy technology that gives us greater control over entertainment, purchasing, consumption, our work and personal lives.

We’ll use technology to learn; to sidestep traditional rules and behaviours and to speed up our lives using all the wearables, smart technology and internet led services that will be available in the year ahead.

But 2016 will see a growing reaction against the omnipresence of technology. More and more of us will want to balance our tech use with romance, relaxation, creativity, tradition, sensuality, rawness and honesty.

More and more of us will lose our “fear of missing out” and actually gain some pleasure from missing out. We’ll find time to switch off gadgets and seek out older, quieter, less urban environments in which to enjoy some ‘me time’. Or even take some tech-free we time with our closest friends and family.

More employers will embrace relaxation, digital detoxing and mindfulness.

The year ahead will see the “Slow Living” movement gain momentum, as more young people embrace old fashioned, inefficient ways to do things.

Many will start enjoying the traditionalist lifestyles and “Olde England” attitudes of village life and good neighbours, feeling a call of duty and encouraging others rather than making fun of them.

Reacting against the logic and ‘perfection’ of technology, some Britons will start championing flaws, randomness and a sense of danger. As with the trends we’ve seen in 2015, will all of the above have implications for business community?

Well maybe, but I think this is a utopian and perhaps unrealistic dream – technology will continue to be a massive part of our lives and our businesses and it’s up to us to stay in control: use it and don’t let it use us. How do you see 2016?

Will UK Consumers Reject Technology in 2016?

Written by: Andy Coleyshaw, Partner at Omni Tax & Accountancy Solutions Ltd

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