How to gain referrals for your business

Relying on word of mouth, and gaining business through referrals from others is a sure-fire and cost-effective way of keeping advertising overheads down and work flowing.

But have you ever actively gone out of your way to ask for referrals?

Do your clients even know that you are seeking referrals?

It may seem an unnatural thing to do at first – asking others to recommend your services to friends, colleagues and acquaintances. But once you’ve cracked it, there should be no stopping you! At Omni Chartered Accountants, a large part of our client-base is referrals – here’s some hints and tips from us!

Top 10 Tips on how to gain referrals for your business

  1. Gain a referral attitude
  2. Set a referral vision
  3. Create your perfect client profile
  4. Who are your best clients?
  5. What characteristics do they have?
  6. What sector do you like to work with?
  7. What professions do you like to work with?
  8. What needs wants and challenges do they have that you can solve?
  9. Until you feel comfortable in asking for referrals you are missing out on ‘Grade A’ clients!
  10. Try different approaches – what about putting “by referral only” on your marketing literature or business cards for example?

Referral self-development cycle

How to gain referrals for your business

How to gain referrals for your business


For more information about our services, call Andy Coleyshaw today on 07812 988065 or click here and we will get straight back to you!

p.s. If you like what you’ve read, don’t keep Omni Chartered Accountants a secret!

How to avoid cashflow problems


Here are two startling statistics of start-up businesses:

  • One in four businesses don’t make it through the first year
  • More than half don’t survive past the fifth year of trading

There can many reasons for this, but one of the main reasons for this is down to cashflow – without it, a business simply cannot stay afloat. Below are some of the most common cashflow problems and some advice on preventing them from occurring in the first place.

Keeping accurate company records

Lots of new business owners put off bookkeeping duties as they are so busy with the huge workload that can be involved with setting up a new company.

The longer the books are neglected, the worse the problems will get; records and forecasts are pivotal to you knowing what is happening in your business.

It’s also important to ensure that you keep a proper record of what customers have and haven’t paid you to avoid significant sums of money that may owed to you getting overlooked. An effective accounting system is vital to manage your cashflow.

If you don’t have the time to do this yourself, an accountancy practice or bookkeeper will be able to do this for you.

How to manage company debts

Slow payers or bad debt is money that is owed but not paid.

This can be crippling for any new company but is usually preventable if a proper credit control system is put into place early on. If you discover that a customer has a poor credit record but you still want to take them on as a client, ask them for an upfront deposit or issue partial invoices so they can pay as portions of the work are completed. In other words, understand your customers and manage the risk.

A customer at any cost?

Calculate very carefully if want to offer credit terms – does your business model support it? If it doesn’t work early on don’t do it; you can always introduce credit terms as and when the business can afford it.

If you are currently in this situation then re-negotiate terms with your customers and/or suppliers or consider factoring the debt.

No cashflow forecast

A cashflow forecast is vital for any new business and is something that a qualified accountant can put together for you. This will allow you to forecast the months you can expect to see a cash deficit and the months when you may experience a surplus.

It will allow you to plan ahead as well, as give you a pretty good idea of how much cash your business is going to need over the next 12 months in order to survive. It is a good idea to keep the forecast on a rolling 12 month basis.

Free of charge accounting advice from Chartered Accountants

Omni Chartered Accountants offer totally free of charge advice for any business – new or otherwise – that may be experiencing difficulties. We are also here if you or would like to find out more about our cost-effective solutions that are designed to help your company run smoothly.

How to avoid cashflow problems

Call us now on 01902 837 408 or request a free of charge call back from our website today!